In a country where mens jackets, hoodies, and jeans are often sourced from sprawling, overproduced markets, a quiet revolution is reshaping fashion from the inside out, one bolt of forgotten fabric at a time. Deadstock: a term that once conjured images of dusty, discarded rolls of fabric is being redefined by a wave of South Asian designers who are turning textile waste into high-end fashion.

At the forefront are a number of emerging Pakistani designers changing the fashion scene.

Collected XX is one such label transforming leftover fabrics from Lahore's textile giants into cargo pants for men, avant-garde jackets for women, and pieces that speak both to heritage and to modern, conscious consumerism. Using up-cycled Jacquard blends for hoodies, and deadstock denim for pants, each piece reflects Pakistan’s shift to slow fashion. 

Following the same ethos is Inclusivitee. Their recent drop of men and women blazers and collared shirts, stitched from factory-rejected jute, sold out within days, a testament to the demand for the best jackets for men and women that carry meaning, not just labels. 

Pakistan's fashion scene has long been obsessed with Western imports, but what if the hottest mens clothing in Pakistan weren’t Italian leather, but ethically made pieces telling local stories.

Brands like Inclusivitee are making space for conversations on overproduction, worker rights, and waste. Their cotton pants for men, made from deadstock fabric, are fast becoming a staple for those consciously seeking men's dress pants.

Another brand at the forefront of this movement is Color Coded Crime, a genderless label ripping apart the notion that sustainable fashion can’t be street. Their deconstructed men's jeans and oversized hoodies for women, pieced together from leftover suits and discarded uniforms channel both Pakistan’s underground scene and global eco-anxiety.

With global conversations around sustainability heating up, and local consumers becoming savvier, deadstock has morphed from an industry secret into a fashion statement. Where fast fashion brands pump out generic mens jackets and sweatshirts for men in Pakistan, these emerging labels offer slow, intentional alternatives.

As Pakistan’s fashion capitals like Karachi and Lahore grapple with textile waste, a byproduct of one of the world’s largest textile industries, these designers are carving out a new niche - that is not only designed here but rooted in the complex realities of Pakistani production and consumption.

And for those on the hunt for jackets for men in Pakistan, unisex women-men shoe brands in Pakistan, or jeans for men in Pakistan, maybe it’s time to ask not just where it was made, but what it was made from.

Because if these designers prove anything, it's that waste when seen through the right lens is the ultimate luxury.