Collection: Demo

demo is a slow fashion label based in pakistan, rooted in community, craftsmanship, and sustainability. blending contemporary silhouettes with traditional handwork, demo pieces often feature intricate embroidery, patchwork, and artisanal detailing — made by local artisans using ethical, low-impact practices. from oversized unisex shirts to deconstructed jackets and reimagined dhoti pants, each collection reflects a deep respect for heritage and a modern, gender-fluid aesthetic. At cult store, demo stands out as one of pakistan’s most thoughtful fashion brands — pushing the boundaries of design while honoring fair trade values and cultural narratives. explore sustainable fashion made in pakistan with demo’s menswear, womenswear, and unisex styles