Collection: Raa-ay

raa-ay is a contemporary design label from pakistan, founded in 2020 by rana ahmed gulzar. rooted in tradition yet shaped by modern culture, the brand explores design across fashion, objects, spaces, and experiences — reimagining everyday forms through a culturally grounded, globally aware lens.

crafted in limited runs, each piece reflects careful experimentation and detail, merging eastern heritage with western aesthetics to create a language that feels nostalgic yet forward-looking. the name, drawn from the urdu word for “opinion,” embodies raa-ay’s commitment to perspective, process, and thoughtful design.

based in lahore, raa-ay continues to build a vision where design is not just seen but experienced — bridging culture and modernity in meaningful ways.